Why was Franklin Roosevelt's use of radio significant during his presidential campaign?

Franklin Roosevelt's use of radio during his presidential campaign was significant because it allowed him to connect directly and effectively with a vast audience, disseminating his policies and ideas in a way that was unprecedented at the time. This medium provided a platform for Roosevelt to speak intimately to the American people, fostering a sense of personal connection that print media could not achieve. The radio allowed him to articulate his vision for the nation, respond to the public's concerns, and build support for his New Deal initiatives.

By addressing the nation in a conversational tone, Roosevelt could convey optimism and reassurance, especially during the challenging economic times of the Great Depression. His "fireside chats" became a hallmark of his presidency, facilitating a dialogue with citizens and making them feel involved in the political process. As a result, radio became a powerful tool for political communication and engagement, setting a precedent for future campaigns.